STRATEGY- brand refresh
Crafted succinct, eye-catching copy for seasonal campaigns, product launches, and in-store education and product navigation. These pieces helped drive increased conversions and store traffic through direct mail promotional offers, social, email, and impactful mall marketing campaigns.
RESULTS
Direct mail pieces drove a +6% increase in spend and +38% in coupon revenue.
Email and SMS contributed to a +124% increase in revenue YoY due to increased adoption, broader audience reach, and stronger conversion efficiency.
BUFORD, GA - STORE REMODEL
Developed new store refresh for in-store messaging as well as a tactical, strategic mall-marketing campaign. Developed messaging and traffic-stopping copy placed at high-visibility touchpoints for new store redesign in Georgia.
RESULTS
The mall marketing campaign helped win a +107% increase in sales and +269% increase in traffic on opening weekend
In-store, digital, and mall marketing efforts led to a +81% lift in sales and +161% uptake in store traffic post-open.
